How I run
an SEO function

I clarify the problem, choose the priority, align requirements with product and engineering, and validate the result after release.

How I take a difficult SEO problem to an outcome

Clarify the business problem, validate the data and define what must change for the customer and the channel.

Balance expected value, urgency, risk and implementation effort so the team knows why one initiative comes before another.

Turn the SEO requirement into a workable specification, discuss options with product and engineering and agree acceptance criteria.

After release, verify site behavior and the relevant metrics. If the hypothesis is not supported, change the solution rather than the story.